Your destination has local crafts people, change makers, artists, and keepers of stories that make your community unique. Your destination holds a monopoloy on the uniqueness of “place” that can be used to attract visitors. We work with destinations to identify authentic experiences aligned with the destination’s brand promise and market them to discerning visitors.
“Communities… should work to develop localized brand engagement that highlights the dimensions of each municipality.”
- Greater Raleigh Convention and Visitors Bureau, Destination 2028, 2018.
It is difficult for experience providers in a destination to coordinate their online promotion and transaction activites. People-First Tourism provides a centralized marketplace for its destination partners. We handle all the systems, web design and transaction workflow to create online customer access to your experiences. The result is a promotable asset for the destination.
“It is helpful that P1t has its own marketplace because it allows local entrepreneurs to try offering experiences for the first time. The experiences on their marketplace look professional and it makes it easier for our TDA to market them.”
-Don Cason, Executive Director Rutherford County TDA, 2023
Formal attractions and hospitality partners struggle to make genuine local experiences conveniently available to their guests. We curate experiences aligned with the destination brand promise and work directly with select industry partners to promote them semi-exclusively to their guests. Industry partners can easily meet their discerning guests’ desire for authentic experiences, and contribute to the destination’s brand promise.
“Greater industry, community and government alignment is driving destination competitiveness and brand.”
- Destinations International, 2021
Creating Healthy Destinations Through Grassroots Entrepreneurship and Hyperlocal Experiences
“The mission of our company is to enable communities to harness the economic power of tourism in their own terms."
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